Movie theaters in the United Kingdom have banned a 60-second video ad produced by the Church of England (@c_of_e) in which everyday people each recite a phrase from the Lord’s Prayer. The agency that handles advertisements for the theaters rejected the commercial, saying it could offend people of differing or no faith.

The ad is meant to raise awareness of the prayer campaign JustPray.uk (@JustPray) to increase participation in prayer.

Our Father which art in heaven,
Hallowed be thy name.
Thy kingdom come.
Thy will be done in earth, as it is in heaven.
Give us this day our daily bread.
And forgive us our debts, as we forgive our debtors.
And lead us not into temptation, but deliver us from evil.
For thine is the kingdom, and the power, and the glory, for ever.
Amen.
Matthew 6:9-13 (KJV)

The British Board of Film Classification approved the video with a U certificate and it received clearance from the Cinema Advertising Authority. But the Digital Cinema Media (DCM) agency, which handles British film advertising for the major cinema chains, Odeon, Cineworld, and Vue, decided the video would “offend” audiences.

(Update 11/26/15: Government urges “cinema to look again” at Lord’s Prayer ban)